FAVIO MORENO

SUMMARY
A well-rounded creative leader with a history of building strong digital and print campaigns. Dedicated to giving brands a fresh look without losing their original identity. Blends visual art direction and AI-powered, creatively driven ideas with smart marketing strategies to deliver work that gets real results.

EXPERIENCE

Occam Marketing | 12/18 – 08/2026

Creative Director / Sr. Art Director
Led creative design across digital and print for agency clients, combining strong visual fundamentals with emerging AI tools to produce distinctive concepts, solve creative challenges, and deliver cohesive brand identities.

STRATEGY & CONCEPTING

Partnered with account management and copywriters to define client requirements and generate creative concepts aligned with project briefs.
Created sketches and wire-frames to shape visual concepts, establish creative direction, and articulate strategic intent to internal teams and clients.

DESIGN & EXECUTION

Created sketches and wire-frames to shape visual concepts, establish creative direction, and articulate strategic intent to internal teams and clients.
Produced client deliverables spanning brand identity systems, UI layouts, production-ready print files, and platform specific digital assets.
Integrated advanced generative AI tools into creative workflows from prompt development, concept visualization, and creative iteration.

TracyLocke | 06/17 – 12/18

Associate Creative Director
Shaped the visual direction for Pizza Hut, developing brand identity systems and marketing assets across print, CRM, and digital platforms.

STRATEGY & CONCEPTING

Developed campaign concepts across print and digital platforms, translating complex client briefs into distinct visual directions.
Managed creative collaboration with copywriters and account teams to shape campaign concepts aligned with each client's brand, audience, and business goals.

DESIGN & EXECUTION

Led brand identity development from concept through execution, spanning print, digital, and UI design.
Directed design teams from early sketches and wireframes through concept refinement and creative execution to final delivery.

Ansira | 03/07 – 06/17

Sr. Art Director
Develop and execute digital and print marketing design materials for a large portfolio of clients. Client list: Chili’s; DentalOne; Domino’s Pizza; Rent A Center; Dave & Busters; Blooming Brands; Texas Health; Wendy’s; Nation Wide; Smoothie King

STRATEGY & CONCEPTING

Shaped campaign strategy with account teams, copywriters, and the Creative Director, translating client objectives from initial concept through final creative delivery.
Developed and pitched original concepts and visual solutions for client initiatives leading to new business and agency growth.

DESIGN & LAYOUT

Produced a range of print and digital materials, including direct mail, point-of-purchase displays, microsites, and email campaigns.
Adapted supplied creative across a high volume of layouts, sizes, and formats while maintaining consistency with established brand standards.

PRODUCTION & PREPRESS

Built automated templates and variable data workflows for web-to-print production, including customizable marketing materials and vehicle graphics.
Handled prepress production from initial setup through final delivery, including color separations, preflighting, and press-ready preparation..
Established quality control and digital asset management processes that delivered a 95% accuracy rate across high-volume production.
Resolved production challenges across creative, account management, and production teams, minimizing delays and maintaining timelines through final delivery.

Hawaii Tribune-Herald | 04/2002 – 07/2006

Senior Production Artist
Managed overarching publication design, promotional materials, and editorial layouts for a diverse portfolio of clients, while overseeing nightly press-checks and rigorous quality control to ensure a 99%+ accuracy rate across high-volume print production.

PUBLICATION DESIGN & LAYOUT

Crafted editorial layouts and newsprint advertising that brought structure, visual hierarchy, and clarity to content heavy publications.
Established the visual framework for publications and extended the creative direction into promotional materials for public events.

PRODUCTION & QUALITY ASSURANCE

Oversaw quality control across multiple publications and press runs, ensuring consistency and accuracy through final production.