Acima – “Currency for All”

Acima set out to challenge the old financial order with a bold mission: make access, not credit, the new standard. The “Currency for All” campaign turned a lease-to-own service into a social movement — one rooted in fairness, inclusion, and financial empowerment.

The result? A brand reborn as a voice for the financially overlooked — and a campaign that didn’t just advertise inclusion, it made it the new currency.

CD/AD: Favio Moreno