Novasana was looking to re-energize its brand with an identity that better complemented its approach to yoga, sustainable living, and performance. The rebrand creates a bold, modern identity centered around movement, recovery, and renewal. The new visual language pairs a confident, minimalist logo with an energetic neon accent, while the photography brings a more human, grounded sense of wellness. Together, the system positions Novasana as a contemporary destination for people looking to flow, recover, and rest better.
ACD/AD: Favio Moreno